"Established in 2022, SPARK BY PK was born out of a simple idea: to ignite the spark within each individual through our stunning jewellery designs. The 'PK' in our name stands for Preeti Kherah, our founder, whose vision and passion infuse every piece we create."
SPARK BY PK is passionate about creating jewellery that brings out the best in you! From everyday essentials to statement pieces perfect for your evening outings, we’ve got something to suit every occasion. All our jewellery is handcrafted and responsibly sourced. Each design features an 18k gold plated layer on either sterling silver or brass, ensuring both quality and durability.
Our mission is to inspire confidence and empower women to be the best version of themselves.
CRAFTING YOUR STORY: JEWELLERY AS SELF-EXPRESSION
Jewellery is more than just adornment; it's a narrative of your journey, a reflection of your individuality. Our designs are crafted to seamlessly integrate into your everyday life, empowering you to tell your story with elegance and style.
— Preeti Kherah, Founder & Creative Director
Meet The Founder
PREETI KHERAH
I believe jewellery is personal, it should tell a story, make you feel unique and give that extra spark to whomever is wearing it. Spark by PK’s collection is a balanced blend between the Indian and Western culture: Chic and intricately detailed, yet effortless.
My biggest inspiration is the colorful, multi-faceted and the diversity of India combined with the clean fine jewellery designs from the West. I believe that with the right amount of passion and patience, beautiful things can be created. We use dazzling natural semi-precious high-quality gemstones and turn them into a statement piece of jewellery for every occasion.
After completing my Masters I travelled to some of the most beautiful parts of this world and built a professional career in the aviation industry, but the desire to do something creative was always there. Ever since I can remember, I have always loved creating stylish looks and enjoyed being creative with jewellery. I was born and raised in the Netherlands, but my family originated from India. My vision for the long run is to turn Spark by PK into a one – stop shop for all your jewellery essentials.
Our Philosophy Towards Collections
At Spark by PK, we always prioritize quality over quantity. Our philosophy towards our collections is simple: we don't believe in overwhelming or flooding our web store with low-quality items simply to create the illusion of abundance. Instead, we curate each collection with care, focusing on timeless elegance, exceptional craftsmanship, and pieces that truly resonate with our vision. This ensures that every item you find in our online store is thoughtfully selected, allowing you to shop with confidence, knowing that each piece has been chosen with care and consideration.
Artisanship
Crafted with precision and passion, each piece of jewellery at Spark by PK embodies the artistry and skill of our talented artisans. Made predominantly in our home country, India, our jewellery is a testament to the rich tradition of craftsmanship and innovative contemporary design.
Our jewellery-making process is a journey of artistry and dedication. It all begins with transforming design concepts into detailed 3D drawings. These drawings are then used to create samples, allowing us to visualize and perfect the final piece before production.
Our skilled artisans, based primarily in India, meticulously craft each piece with care and patience. From casting and coating to polishing and stone setting, every step of the process receives the utmost attention to detail.
The selection of gemstones, including their type and color, is a crucial part of our process. In the Netherlands, we choose the type and color of gemstones that will adorn each piece. This information is then shared with our artisans in India, who begin their work by delicately cutting and integrating the stones into the jewelelry, ensuring every piece reflects our commitment to quality and beauty.
Responsible Approach
We are dedicated to crafting high-quality, sustainable jewellery while minimizing our environmental footprint.
At the core of our operations is a dedication to responsible and sustainable production. We are committed to exclusively using 100% recycled metals, and our practice is complemented by the use of 100% recyclable packaging and reusable pouches.
Our jewellery packing boxes and bags are made from 100% recyclable materials and utilize FSC-certified paper, reflecting our commitment to environmental sustainability.
Did you know? Every parcel we send is protected by a rainproof, fully biodegradable material made from cornstarch d2w.
Quality Assurance
We're committed to maintaining high-quality standards, carefully checking every design and stone setting during the development process. We test our jewellery to make sure it's comfy and durable, checking every little detail to make sure it's just right. Our time is invested wisely to ensure that you only receive the finest quality.
